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It earns affiliate commissions from retailers when readers click through the site to buy the products it recommends, a business model that the Times Company found attractive as it pursues new revenue sources to offset the steep declines in print advertising.
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The Wirecutter provides recommendations for electronics and gadgets. The Times Company acquired The Wirecutter and its sibling, The Sweethome, in October for about $30 million, a move intended to expand the company’s repertoire of service and lifestyle journalism.
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The New York Times Company announced on Wednesday that it had appointed David Perpich, a senior executive at the company, as president and general manager of the product recommendation site The Wirecutter.
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