It earns affiliate commissions from retailers when readers click through the site to buy the products it recommends, a business model that the Times Company found attractive as it pursues new revenue sources to offset the steep declines in print advertising.
The Wirecutter provides recommendations for electronics and gadgets. The Times Company acquired The Wirecutter and its sibling, The Sweethome, in October for about $30 million, a move intended to expand the company’s repertoire of service and lifestyle journalism.
The New York Times Company announced on Wednesday that it had appointed David Perpich, a senior executive at the company, as president and general manager of the product recommendation site The Wirecutter.
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